Helping 1Project convey its brand story

1Project is a freelance content production studio based in Toronto, Canada. Naturally, they needed a website that creatively balanced showing off their production work and high quality with their core value proposition through strong messaging. We redesigned 1Project’s site and did a full rebrand, including a logo revamp.

Helping 1Project better showcase its capabilities

1Project is a freelance content production studio based in Toronto, Canada. They had achieved great success working with several top brands globally across a multitude of different projects. However, their website had quickly outlived the growth of the company and was in need of a design and branding refresh. The challenging part was balancing aesthetics with conversions so that the site could still deliver from a lead-gen perspective.

Platforms

Web (Responsive)

WordPress

Roles

UX/UI Design

Motion Design

Digital Strategy

Icon/Illustration

Web Development

Deliverables

Responsive Web Design

Logo Design

Before

After

Global Design System

We helped 1Project develop a completely new brand and visual identity. This included a new brand kit in addition to a revamp of their logo. 1Project had constantly mentioned in our discovery calls wanting to balance creativity and innovation within the branding while also maintaining a level of professionalism as they worked with several Fortune 500 enterprise companies. We opted for a dark-themed site to elicit emotions of creativity, balanced with beautiful pops of yellow that helped hook people in. This was followed by multiple interactive elements and animations on the page to create a captivating user experience.

Logo inspiration gathering

The 1Project leadership team understandably had a difficult time articulating their goals and vision for the new logo identity early on. As part of our detailed discovery and research process, we sat down with the team to pull multiple inspiration pieces from a variety of different websites. We categorized the logos into different sub-buckets based on what fit the identity of 1Project and what didn’t. This helped everyone align on a cohesive vision that helped shape the final logo.

Logo design exploration

We went through multiple iterations and design explorations of the logo. We wanted to convey elements of videography through a camera lens but we also experimented with geographical shapes and illustrations around the word “1Project”. Going through several rounds of iterations helped keep the 1Project team in the loop and allowed for the final product to come out much better as a result.

Final Logo Design

After several rounds of iteration and feedback, we finally landed on the word-based logo without any embossment or object. The logo balanced simplicity and elegance yet hints of creativity and sharpness, which are brand values of 1Project. We considered the logo being applied to multiple use cases, such as on a dark, light, or neutral background.

Homepage

What better way to showcase 1Project’s work than a video itself? The 1Project homepage starts off with a bang, presenting users with an action-packed video reel showcasing all of the top content production that the organization has been involved in crafting. You’re immediately presented with logos of Fortune 500 and 1000 brands that 1Project has worked with.

As you scroll down the page, you’re presented with more video content highlighting the creativity aspect of the brand and service offerings. Featured case studies are prominently highlighted on the homepage with beautiful yet seamless animations.

As you near the end of the page, you’re presented with interactive elements like a scrolling wheel, inviting you to take action.

Services Page

The services page is equally as impressive as the home, featuring beautiful and immersive video content at every second of the journey. We focused on really telling a story rather than just throwing words on the page. Users are hooked and motivated to scroll through the site, with the added benefit that they are simultaneously consuming content that 1Project has produced for its clients.

Mobile Design

With such a modern and innovative brand, it was absolutely crucial that the mobile experience be equally stunning. With an abundance of graphic elements and video content, we had to make certain everything aligned properly and the flow was uninterrupted on screens of all sizes.

Case Studies Page

The old case studies page on the previous website featured a standard grid-type layout with not much interaction. The revamped case studies page features immersive full-width blocks that grab your attention and drive you to take action to learn more.

Individual Case Studies Page

A major pain point with the old 1Project website was a lack of streamlined design with individual case study pages. 1Project had delivered amazing results and produced stunning content for its clients, but this wasn’t reflected on the old case study pages. We focused on crafting a narrative throughout each page with sections to highlight content, deliverables, and the value prop delivered. These were templatized and extremely easy to update so that 1Project could create new case studies in the future without having to bug a developer every time.

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Frequently Asked Questions

What did the 1Project engagement include?

A redesign of the WordPress site and a full rebrand, including a new visual identity and a logo revamp, for the Toronto content production studio.

What was the main challenge of the project?

Balancing a creative, portfolio-led aesthetic with conversion and lead generation, while keeping a professional feel appropriate for the Fortune 500 clients 1Project works with.

Did the project include a new logo and branding?

Yes. The scope covered a new brand kit, logo design, and a structured logo inspiration and discovery process to align the team on a final identity.

Which platform is the site built on?

WordPress, with motion design and interactive animations throughout.