Based on the design thinking methodology, our UI/UX design process enables us to be adaptable to virtually any project type and collaboration style. The following fundamental steps are usually followed although every project is different and it ultimately depends on the scope, budget, and timeline:
1) Discovery & Research
Typically, we begin by gathering all project documentation that is already accessible and setting up discovery sessions + design thinking workshops with your team. We conduct key stakeholder interviews, work together on requirements, generate ideas, and plan the next steps from there. We will ask you several questions about your business, understand your value proposition, and what your brand represents. When possible, our UX design team will conduct interviews with your current or potential users to learn about their pain points, motivations, goals, etc. We will develop key user/buyer personas that will guide all of our design decisions. In some circumstances, we might need to audit your current website, mobile app, or software to find areas where the user experience could be enhanced. We will always perform a competitive analysis and document industry best practices as well as visual design guidelines.
2) Digital Strategy & Concepts
We create a digital strategy and outline a UX methodology to guide our design process based on the discovery and research findings. Being a UI/UX design firm, we will investigate many ideas to build fundamentals including information architecture, developing key user flows, important screen layouts, and visual design direction. The final concept is then tested with consumers and stakeholders. After receiving feedback, we make the required adjustments and move on to developing the remaining components of the product.
3) UI/UX Design
Following the approval of the initial design concepts, we begin creating the complete UI and UX while continually doing user testing and iterating as we go. User flow mapping, wireframing, user interface design, interaction design, and prototyping are some of the primary UX UI design processes.
4) Development
Upon receiving sign-off on the final designs, we will move over to the development stage to implement your website, mobile app, or enterprise software. Our designers work closely with our developers to make sure that design specifications are being met. We keep our clients updated every step of the way during the development process. Throughout development, the team ensures all acceptance criteria are met and revisions are included.
5) Post-Launch Analytics + Digital Marketing
Our team will leverage our experience over several projects for an effective strategy for data analytics within your digital product. Depending on the project’s scope, our team will run analytical tests on your website such as heatmaps, scroll maps, A/B testing, and conduct user-tests with your ideal customer after your digital product has launched to optimize your chances of success. We also offer SEO services for our clients to help them generate traffic, leads, and go to market successfully.
