Open laptop on a bright desk showing a text editor with a large hero image and long-form copy, surrounded by a coffee mug, mouse and potted plants, symbolizing the importance of homepage copy over visuals.

Why your homepage copy matters more than your hero image

Copywriting & Messaging for Conversions /

Homepage copy is your real hero. This article shows why words beat images for first impressions, how clear messaging and CTAs cut bounce rates, and gives practical tips to rewrite your homepage so more visitors stay, engage and convert.

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