ThrillX | UX/UI Design Agency | World Class Digital Products
Fiddler’s Green is a Veteran owned farming venture in Illinois that provides pure and premium CBD products for reduced pain, better sleep, and less stress and anxiety.
Responsive Web Design
Boost in store orders in just 1 month (158% overall)
Pages per session
Decrease in bounce rate
Prior to the redesign, Fiddler’s Green had a separate product for each strength variation of their CBD Tinctures. For example, they had 3 separate products for Tinctures which included a product for 750mg, 1500mg, and 3000mg. We discovered that users found this frustrating and not intuitive. We combined any products with different strength amounts into one single product which is shown on the left. Users can then select their desired strength and flavor through the radio buttons which is much more intuitive.
During our strategy consultation with Fiddler’s Green, we discovered that their best selling product was their Tinctures which came in 3 different strengths. Similarly, we determined that one of Fiddler’s main value propositions is that they are able to offer triple the dose than competitors at a much lower price. We decided to combine these two aspects perfectly into a product slider on the homepage. The title reads “Triple the dose at a lower price” while users can physically switch through the various strengths and see the respective value prices in action.
The about page describes more information about Fiddler’s story and its mission towards crafting premium, high-quality CBD products. We featured several sections talking about their entire process, going from hand-harvesting CBD straight from Illinois, managing the entire process from start to finish, and then conducting product tests for the utmost quality. We also showcased their premium ingredients through beautiful photography and some initiatives they are taking to give back to the Veteran community.