ThrillX | UX/UI Design Agency | World Class Digital Products

Helping Fritz generate 164% more leads through a website redesign

Fritz is a staffing agency specializing in placing skilled tradespeople. We developed an interactive site with improved messaging, design, and elements that drove substantially more business.

Connecting football fans with their favorite athletes

Optimal Sports is an L.A based football sports marketing firm working with some of the world’s best athletes and players. As their athletes started landing huge brand deals and endorsements, Optimal needed an e-commerce website to start selling merchandise. They required a custom membership portal where users can get access to exclusive perks and prizes such as monthly raffle entries, private Snapchat stories, and more.

Platforms

Web (Responsive)
Shopify

Roles

UX/UI Design

Digital Strategy
Icon/Illustration
Shopify Development

Deliverables

Responsive Web Design

Shopify Development

“I had the pleasure of having ThrillX design my company’s very first website and was blown away by the high quality of work. ThrillX listened very thoroughly to what I wanted my website to look like down to the minuscule details. The turnaround time was quick and the ThrillX team was very responsive to my emails pertaining to the changes I had. I would highly recommend them to anybody who is looking for a high-quality web design agency. I am so happy with their work that I came back to have them create another E-Commerce website for my company.”

Christopher Gil

Founder & CEO at Optimal Sports Management (Parent Company)

The Results

164%
Increase in qualified leads
63%

Increase in time on page

22%
Decrease in bounce rate

Before

After

Global Design System

Fiddler’s Green CBD sells premium products, and they needed a premium website to match. To do this, we redesigned the website utilizing a beautiful marigold yellow to elicit emotions of joy, happiness, and premium products. We complemented this with the brand color of a scarlet red for the call to action buttons to encourage users to make a prompt action, helping conversions. The branding and colors work seamlessly with the website copy and imagery.

Inspiration Gathering

Optimal Sport’s homepage featured an interactive slider of all its athletes, several sections dedicated to explaining its membership program, and a quickly accessible best sellers product carousel. The page is full of high-quality shots of its athletes on the playing field.

Research and Discovery

Fiddler’s Green CBD sells premium products, and they needed a premium website to match. To do this, we redesigned the website utilizing a beautiful marigold yellow to elicit emotions of joy, happiness, and premium products. We complemented this with the brand color of a scarlet red for the call to action buttons to encourage users to make a prompt action, helping conversions. The branding and colors work seamlessly with the website copy and imagery.

Low-fi Wireframes

Optimal Sport’s homepage featured an interactive slider of all its athletes, several sections dedicated to explaining its membership program, and a quickly accessible best sellers product carousel. The page is full of high-quality shots of its athletes on the playing field.

Homepage

Optimal Sport’s homepage featured an interactive slider of all its athletes, several sections dedicated to explaining its membership program, and a quickly accessible best sellers product carousel. The page is full of high-quality shots of its athletes on the playing field.

Product Page

We categorized and separated Optimal’s products by athlete due to the nature of their audience wanting to purchase merchandise specifically for their favorite athlete. The product page featured a user-friendly filter menu to sort through the products.

Mobile Design

Ensuring the mobile experience was as good as the desktop for the Fiddler’s Green website was essential. As an ecommerce DTC brand, platform, the expectation is high when it comes to user experience on any device. With an abundance of graphic elements, we had to make certain everything aligns properly and the flow is uninterrupted on screens of all sizes.

About Page

From both an SEO and UX perspective, it was beneficial for us to create individual pages for each athlete so that sponsors or fans could learn more about the person, their achievements, stats, and accolades. This page also featured several CTA’s for users to either connect with the athlete on social media, buy merchandise, or request a video message.

Sample Kits Page

Because there are so many misconceptions about CBD and it is such a difficult industry to navigate, we added a ‘What is CBD’ page to bring more education to consumers. We used beautiful iconography and highlighted the Fiddler’s product shots in their best light. This page was designed to not only raise awareness and education about CBD products but also strategically focused on the Fiddler’s brand to help turn visitors into customers.

About Page

Because there are so many misconceptions about CBD and it is such a difficult industry to navigate, we added a ‘What is CBD’ page to bring more education to consumers. We used beautiful iconography and highlighted the Fiddler’s product shots in their best light. This page was designed to not only raise awareness and education about CBD products but also strategically focused on the Fiddler’s brand to help turn visitors into customers.

Helping Optimal scale its digital marketing

The average person would look at the new Fiddler’s Green website as just a visually aesthetic interface. But what they don’t see is the multiple hours put towards strategy, world-class UX, and an optimized shopping experience that allows Fiddler’s Green to uniquely position itself in the marketplace like never before.

Scale your business faster with proven strategies

Whether you need help developing your first MVP, proceeding from concept to financing, building a website or digital product, or scaling your business, we’ve got you covered. Get in touch and we’ll show you how we can help you reach your business goals.