ThrillX | UX/UI Design Agency | World Class Digital Products

Increasing qualified demos by 89% for Inboxy

The Lion Group, an eCommerce accelerator for Fortune 500 firms and fast-growing startups, outgrew its website. We did a full revamp, including conversion-focused design, messaging, and strategy.

Connecting football fans with their favorite athletes

Optimal Sports is an L.A based football sports marketing firm working with some of the world’s best athletes and players. As their athletes started landing huge brand deals and endorsements, Optimal needed an e-commerce website to start selling merchandise. They required a custom membership portal where users can get access to exclusive perks and prizes such as monthly raffle entries, private Snapchat stories, and more.

Platforms

Web (Responsive)
Shopify

Roles

UX/UI Design

Digital Strategy
Icon/Illustration
Shopify Development

Deliverables

Responsive Web Design

Shopify Development

The Results

89%

Increase in conversions

258%

Increase in organic monthly traffic

2.5X
Increase time on page

Research and Discovery

Fiddler’s Green CBD sells premium products, and they needed a premium website to match. To do this, we redesigned the website utilizing a beautiful marigold yellow to elicit emotions of joy, happiness, and premium products. We complemented this with the brand color of a scarlet red for the call to action buttons to encourage users to make a prompt action, helping conversions. The branding and colors work seamlessly with the website copy and imagery.

Deep-dive into the current state

Prior to the redesign, Fiddler’s Green had a separate product for each strength variation of their CBD Tinctures. For example, they had 3 separate products for Tinctures which included a product for 750mg, 1500mg, and 3000mg. We discovered that users found this frustrating and not intuitive. We combined any products with different strength amounts into one single product which is shown on the left. Users can then select their desired strength and flavor through the radio buttons which is much more intuitive.

User tests (volume up)

During our strategy consultation with Fiddler’s Green, we discovered that their best selling product was their Tinctures which came in 3 different strengths. Similarly, we determined that one of Fiddler’s main value propositions is that they are able to offer triple the dose than competitors at a much lower price. We decided to combine these two aspects perfectly into a product slider on the homepage. The title reads “Triple the dose at a lower price” while users can physically switch through the various strengths and see the respective value prices in action.

Full Data-Driven Audit

Fiddler’s Green CBD sells premium products, and they needed a premium website to match. To do this, we redesigned the website utilizing a beautiful marigold yellow to elicit emotions of joy, happiness, and premium products. We complemented this with the brand color of a scarlet red for the call to action buttons to encourage users to make a prompt action, helping conversions. The branding and colors work seamlessly with the website copy and imagery.

Maximizing above the fold

1) Headline explains who you are and what you do. The part that is missing is ‘what’s in it for me’ and what the core value proposition and competitive advantage of Inboxy.io is. What makes you the ‘best email deliverability tool on the market’ and allows you to ‘ensure your emails always arrive’? That needs to be conveyed.
2) Only 85% of people scroll this far on the page. A lot of empty real estate on the page that is not being used between the title and photo. Opportunity to tighten up spacing, introduce social proof, and reduce fear, uncertainty, and doubts.
3) Only 75% of people scroll this far on the page (25% drop-off). Key question is how do we motivate people to further scroll down the page and hold their attention a little bit longer?
4) “Pricing” tab has a 12.33% clickthrough rate compared to other key CTAs which hover between 1-3%. Key question is how do we encourage more clickthroughs on the primary CTA buttons?

Optimizing the pricing section

1) Only 50% of people reach the pricing section on the website (50% of users drop-off).

Maximizing above the fold

1) ‘Get Started’ button near the pricing section only has a 1.25% click rate which has room for improvement. The pricing purple box on the left is grabbing more attention indicated through heatmaps (combined click rate of roughly 5%), and user-recordings.
2) “Pricing” tab has a 12.33% clickthrough rate compared to other key CTAs which hover between 1-3%. We know people want to get straight to the pricing page. The question is how do we incentivize more people to take action once visiting it with a comprehensive experience?

Reorganization of content

1) Headline conveys the key benefit that users gain which is that they can focus on closing more deals as a result of landing more emails in the inbox. Subheading focuses on core value proposition of Inboxy.io while also having an extremely compelling offer.
2) Keep CTA focused on one clear action which is to sign up for an account. Highlight stats above the fold near the critical action points such as 0% spam rate to drive action to increase clickthroughs.
3) Eliminate empty space before and move image right next to core messaging to further reinforce value proposition. This trend is common with competitors such as MailReach and Folderly.
4) Social proof of logos is within visible view upon first landing on the website, building immediate trust with users and motivating them to further engage and interact with your website.

Inspiration Gathering

1) Since we know that a large chunk of users skip straight through to pricing, we want to give them some contextual value that they can digest before presenting them with the final number. Inboxy doesn’t compete on price and that is the biggest objection. Therefore, by introducing the customer reviews earlier in the journey, it sets up users to have a healthier interaction with the price and are more likely to convert.
2) Key component of increasing conversions is to reduce FUDs (fear, uncertainty, and doubts). By moving the FAQ questions right next to the critical point of action (the pricing section), we can help reduce these FUDs at the point where users are most likely to experience them.
3) We suggest making the pricing box clickable and introducing a CTA within the box experience itself to incentivize higher clickthroughs.

Messaging Enhancement #1

‘The best email warmup service for your business’ doesn’t tell users what problem you solve for them or hit on their emotional side. Every other company also thinks that they are the best email warmup service. Instead, consider using the contrast principle and highlighting the pain prospects commonly experience (poor campaign performance) and the solution you provide (generate more leads without the stress).

Messaging Enhancement #2

‘The best email warmup service for your business’ doesn’t tell users what problem you solve for them or hit on their emotional side. Every other company also thinks that they are the best email warmup service. Instead, consider using the contrast principle and highlighting the pain prospects commonly experience (poor campaign performance) and the solution you provide (generate more leads without the stress).

Global Design System

Fiddler’s Green CBD sells premium products, and they needed a premium website to match. To do this, we redesigned the website utilizing a beautiful marigold yellow to elicit emotions of joy, happiness, and premium products. We complemented this with the brand color of a scarlet red for the call to action buttons to encourage users to make a prompt action, helping conversions. The branding and colors work seamlessly with the website copy and imagery.

Filter

1) Asking for credit card information as the first step before other personal information gives people the impression that the primary intention of signing up is to collect payment rather than provide a valuable service. Users are significantly less likely to give away credit card information as one of the first steps in creating an account. They are much more likely to give away less valuable information such as their name, company name, etc. Consider switching the two steps.
2) Is credit card information absolutely required to collect upfront prior to signing up? Upon users signing up, it appears that they must sign up for a subscription despite the total charge showing as $0.00 during the sign up flow. There is a disconnect that may appear confusing to users and cause them to lose trust in the company. Consider either 1) Putting the charge upfront so users know they need to pay for a subscription or 2) Providing users with a 7 day or 14 day free trial and make that more clear.

Slliding cart

1) Not everyone is ready to sign up for a pricing plan and that’s okay, as long as we are capitalizing on those users. Consider introducing one last opportunity to convert people by asking for their email and sending them a free deliverability report right above the contact form. We recommend a plugin like Klaviyo that allows you to build an email list and has robust email marketing capabilities.

Home

Optimal Sport’s homepage featured an interactive slider of all its athletes, several sections dedicated to explaining its membership program, and a quickly accessible best sellers product carousel. The page is full of high-quality shots of its athletes on the playing field.

CRO Optimized Product Pages

Optimal Sport’s homepage featured an interactive slider of all its athletes, several sections dedicated to explaining its membership program, and a quickly accessible best sellers product carousel. The page is full of high-quality shots of its athletes on the playing field.

Helping Optimal scale its digital marketing

The average person would look at the new Fiddler’s Green website as just a visually aesthetic interface. But what they don’t see is the multiple hours put towards strategy, world-class UX, and an optimized shopping experience that allows Fiddler’s Green to uniquely position itself in the marketplace like never before.

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