ThrillX | UX/UI Design Agency | World Class Digital Products

Optimal Sports Case Study

Optimal Sports is a Los Angeles-based football sports marketing firm. They work with world-class and high-profile athletes including 5-star USC player Raleek Brown. We built Optimal a sleek and modern e-commerce website to sell its athletes’ merchandise and a custom membership portal where users can access exclusive perks and prizes.

Connecting football fans with their favorite athletes

Optimal Sports is an L.A based football sports marketing firm working with some of the world’s best athletes and players. As their athletes started landing huge brand deals and endorsements, Optimal needed an e-commerce website to start selling merchandise. They required a custom membership portal where users can get access to exclusive perks and prizes such as monthly raffle entries, private Snapchat stories, and more.


Web (Responsive)



UX/UI Design

Digital Strategy


Shopify Development


Responsive Web Design

Shopify Development

The Results


Increase in overall conversion rates


Average time on page


Decrease in bounce rate


Optimal Sport’s homepage featured an interactive slider of all its athletes, several sections dedicated to explaining its membership program, and a quickly accessible best sellers product carousel. The page is full of high-quality shots of its athletes on the playing field.

Product Page

We categorized and separated Optimal’s products by athlete due to the nature of their audience wanting to purchase merchandise specifically for their favorite athlete. The product page featured a user-friendly filter menu to sort through the products.

Individual Athlete Page

From both an SEO and UX perspective, it was beneficial for us to create individual pages for each athlete so that sponsors or fans could learn more about the person, their achievements, stats, and accolades. This page also featured several CTA’s for users to either connect with the athlete on social media, buy merchandise, or request a video message.

About Us Page

To tell Optimal’s story of dedicating its agency to enhancing the lives of its clients, both on and off the field, we created a beautiful about page that features high-quality imagery and copy to connect with prospective athletes.

Commit Now

One of Optimal Sport’s business goals was to drive recurring revenue through the e-commerce website. They didn’t want to rely so heavily on product merchandise which tends to be one-off purchases. We sat down with the team and strategized with them, landing on a recurring monthly membership model on top of the merchandise. ThrillX did the full end-to-end development of a custom membership portal within Shopify. Users can essentially commit to one of three tiers, which gives them exclusive access to a monthly newsletter, behind-the-scenes access to a player’s social media account, and monthly raffle entries.

Optimal Sports Website Design Client

“I had the pleasure of having ThrillX design my company’s very first website and was blown away by the high quality of work. ThrillX listened very thoroughly to what I wanted my website to look like down to the minuscule details. The turnaround time was quick and the ThrillX team was very responsive to my emails pertaining to the changes I had. I would highly recommend them to anybody who is looking for a high-quality web design agency. I am so happy with their work that I came back to have them create another E-Commerce website for my company.”

Christopher Gil

Founder & CEO at Optimal Sports Management (Parent Company)

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