ThrillX | UX/UI Design Agency | World Class Digital Products
Responsive Web Design
Flexible Component Library
The mortgage and loan lending industry can get quite complicated and intricate. We worked closely with Rydan over multiple weeks to completely learn their business model inside and out. We got a solid grasp of all the common industry terminology such as loan-to-value rates, hard money lending, asset-based loans, differences between residential and commercial mortgages, and more before even touching a single pixel of design or code. Through multiple strategy sessions, we were also able to understand Rydan’s value proposition and key benefits.We then conducted the full end-to-end design and development process to create a website that was reflective of Rydan’s unique selling points and translated the complexities of the industry into simple-to-understand copy that users could resonate with.
We helped Rydan with all of the copywriting on their website, utilizing principles of high-converting websites. The copy was personable, relatable to common users’ pain points (EG – “Denied Again, We Can Help”), and trustworthy, all elements of the Rydan brand image that the leadership team wanted to be displayed.