Helping Some Kind Soul build a high-converting and optimized website
Helping SKS drive more revenue through its site
Platforms
Roles
UX/UI Design
Deliverables
Responsive Web Design
Global Design System
Research and Discovery
Homepage
The homepage of Some Kind Soul features a captivating hero section with a clear, inviting value proposition prominently displayed. This immediately draws visitors in to explore their award-winning skincare products. As you scroll, the page showcases the best sellers in clean, visually appealing product blocks, making it easy for visitors to discover and select products. Following this, an engaging section highlights the benefits of quenching peptides, deepening the understanding of the product’s effectiveness.
Further down, the homepage features compelling case studies with before-and-after sliders, demonstrating the effectiveness of their products. This visual proof helps convert skeptical visitors by showcasing real results. The page also emphasizes the unique benefits of their products, such as enhanced collagen crafting, supported by scientific data on improvements in skin thickness and wrinkle reduction. Each section is paired with detailed descriptions that highlight the advantages and impact of the products.
Overall, the homepage design, featuring the Cadiz Regular font and a soothing palette of tumbleweed, dawn pink, black, and white, effectively conveys the brand’s commitment to natural and effective skincare, enhancing the overall user experience.
Individual Product Page
Some Kind Soul’s old product page was bare bones and lacked many conversion-focused elements to motivate users to buy. We designed a hyper-optimized product detail page (PDP) to enhance the shopping experience and drive conversions. This included the reduction of FUDs (fear, uncertainty, doubts) under the add-to-cart button, highlighting several core value propositions scattered throughout the page to emphasize the main product differentiators, and the integration of reviews and subscriptions for an enhanced shopping experience.
The new product page features a detailed description section that highlights the usage instructions and benefits of each product. Essential information such as SKU, size, and availability is clearly displayed, while assurances like “Fast Shipping” and “Secure payment” build trust with customers. Environmentally friendly practices like “Your order ships carbon neutral” are also emphasized.
Customer testimonials add a personal touch and build trust in the product’s effectiveness, while recommended products displayed below the main product description offer complementary items that enhance the overall skincare routine.
By incorporating these conversion-focused elements, Some Kind Soul’s product pages now provide a seamless and compelling shopping experience that motivates users to buy.
Collection Pages
Helping Some Kind Soul scale with confidence
Scale your business faster with proven strategies
Whether you need help developing your first MVP, proceeding from concept to financing, building a website or digital product, or scaling your business, we’ve got you covered. Get in touch and we’ll show you how we can help you reach your business goals.