Helping Taply go to market and scale revenue fast

Taply is a powerful iOS & Android mobile app builder that helps companies build high converting apps. With a natural alignment of goals and mission, ThrillX partnered with Taply to completely design and develop their website, dashboard system, and mobile app.

Taply - the most powerful no code app builder

Taply approached us looking for a partner who could offer comprehensive UX/UI design and development expertise to bring their vision to life. They needed a team capable of not only building their website, mobile app, and dashboard system from scratch but also providing strategic guidance throughout the process. Taply sought our expertise in user research, wireframing, prototyping, and usability testing to ensure their digital products were user-centric and highly functional. Additionally, they needed assistance with information architecture, interaction design, and visual design to create a cohesive and intuitive user experience.

Platforms

Web (Responsive)

iOS

Android

Roles

UX/UI Design

Interaction Design

Product Strategy

Customer Experience Innovation

Software Development

Deliverables

Responsive Web Design

Dashboard Design and Development

Mobile App Design and Development

Design System

Brand Identity & Guidelines

The Results

325%

Increase monthly active subscriptions

98.5%

customer approval rating

132%

Increase in conversions

Research and Discovery

To create exceptional digital products for Taply, we began with a thorough research and discovery phase. Our process started with extensive market research to understand the competitive landscape and identify industry best practices. We conducted user research, including interviews and surveys, to gather insights into Taply’s target audience, their needs, preferences, and pain points.

Next, we performed a detailed analysis of user behavior and interactions to inform our design decisions. We created user personas and journey maps to visualize the user experience from start to finish. This phase also involved conducting heuristic evaluations and competitive analysis to pinpoint opportunities for differentiation and innovation.

Armed with these insights, we facilitated workshops with Taply’s stakeholders to align on goals, define project scope, and prioritize features. The research and discovery phase laid a solid foundation for designing intuitive, user-centric digital products that would not only meet but exceed Taply’s expectations.

20+ User Interviews

To deeply understand Taply’s audience, we conducted over 20 user interviews, gaining invaluable insights into their needs and preferences. These interviews uncovered detailed information about their pain points with existing solutions, their typical buying journey, and their goals and motivations. We explored users’ expectations and desires for Taply’s products. These interviews also helped us understand the emotional drivers behind user behavior, enabling us to create a more engaging and satisfying user experience. By incorporating direct feedback from the target audience, we ensured that Taply’s digital products would resonate strongly with users, leading to higher satisfaction and increased loyalty.

User Testing to Validate Designs

We conducted comprehensive user testing with Taply’s target market to validate all major user flows, wireframes, and high-fidelity designs. This rigorous process ensured our solutions were visually appealing, highly functional, and user-friendly. By engaging real users, we gathered critical feedback on usability and effectiveness. Through iterative testing, we identified and resolved potential issues early, allowing us to refine and enhance the user experience. Participants navigated various user flows, providing insights into design intuitiveness and interaction clarity.

This validation confirmed that our design decisions aligned with user expectations, minimizing friction and enhancing satisfaction.

End to End Strategy and Development

We employed a comprehensive UX strategy and development process, encompassing every stage from initial concept to final implementation. Our approach included thorough user research, detailed persona creation, meticulous wireframing, and interactive prototyping. By integrating usability testing and iterative design refinement, we ensured a seamless and intuitive user experience. This end-to-end strategy guaranteed that every aspect of the project aligned with Taply’s goals and user expectations, resulting in a cohesive and highly effective digital product.

Homepage

Upon landing on Taply’s homepage, you’re immediately immersed in a dynamic and engaging experience. The hero banner introduces Taply as the ultimate no-code app builder for Shopify, inviting users to create their mobile app effortlessly. The banner is not static; it features animations and GIFs showing off the product’s capabilities, such as the drag-and-drop interface and customizable features.

Taply’s homepage features a stunning array of animations and GIFs showcasing the product’s various features and capabilities. These dynamic visuals bring Taply’s no-code app builder to life, demonstrating how users can effortlessly create their mobile apps.

The animations highlight key aspects of Taply, such as the drag-and-drop interface, custom product pages, and interactive blocks. Each animation is carefully crafted to illustrate the ease and versatility of the platform, making it accessible to users of all skill levels

Solution Page

As you navigate the website, you’re presented with several “solutions” pages, such as the one below, that explain various features of the platform. Similar to the homepage, these feature interactive elements and graphics and hook the user in through every section.

Global Design System

Taply’s branding is carefully crafted to convey innovation, creativity, and ease of use. The website features a modern and sleek design, with a color scheme dominated by shades of blue and white, evoking a sense of trustworthiness and professionalism.

The logo, with its stylized “T” icon, is simple yet memorable, reflecting the simplicity and effectiveness of Taply’s no-code app building platform. The use of animation throughout the site adds a dynamic and engaging element, reinforcing Taply’s image as a forward-thinking and cutting-edge solution.

Some playful animations and graphics are included throughout the page to add some more personality and are in alignment with the company’s brand values.

Dashboard Homepage

One of the key features of the Taply dashboard is its drag-and-drop interface, which allows users to easily create and customize their app’s layout without any coding knowledge. Users can also add interactive media, such as GIFs and videos, to their push notifications to engage with their customers effectively.

The dashboard also offers a range of pre-built blocks and templates that are optimized for conversion, making it easy for users to create app pages that drive sales and engagement. Additionally, Taply provides in-depth analytics and user metrics, allowing users to track the performance of their app and make data-driven decisions to improve its effectiveness.

Overall, the Taply dashboard is a powerful and user-friendly platform that enables Shopify merchants to create high-quality mobile apps that enhance their brand and drive growth.

Dashboard Analytics Page

Another key feature of the Taply dashboard was an analytics page where users could see a quick snapshot of their results and the ROI they were generating. Naturally, being in the e-commerce space, this was super important for customers to see on a weekly to monthly basis.

Mobile App Design and Development

We helped Taply with the end-to-end strategy, design, and development of their mobile app. This allowed merchandisers to access their analytics and storefronts on the fly without being on a computer every time. It also allowed Taply to build a robust ecosystem of loyal users.

Helping Taply.io scale its revenue fast

We are more than just a UX/UI design agency; we are business partners. And that couldn’t have been more evident in our relationship with Taply. We helped them go to market, build world-class digital products, and secure funding opportunities. Taply was able to take on other mobile builder solutions in the market by surprise and dominate a very competitive industry.

Scale your business faster with proven strategies

Whether you need help developing your first MVP, proceeding from concept to financing, building a website or digital product, or scaling your business, we’ve got you covered. Get in touch and we’ll show you how we can help you reach your business goals.