ThrillX | UX/UI Design Agency | World Class Digital Products
Wild Man Drinking’s leading product, “The Krak’in”, is the ultimate drinking tool for party goers. With its TikTok videos garnering millions of views and consistently reaching virality, they needed a high-converting website that was going to deliver results.
We redesigned WMDC’s website and worked with them on a 6-month long Conversion Rate Optimization engagement. Our process involved both qualitative and quantitative research methods, leveraging tools such as heatmaps, user recordings, and surveys to gain a better understanding of how users were interacting with the website. This allowed us to identify areas for improvement, conversion blockers, and make data-driven decisions. Throughout several hours of strategy work and research, we were able to implement a number of changes to the website, leading to a substantial increase in all major KPIs.
Conversion Rate Optimization
Responsive Web Design
Flexible Component Library
Increase in overall conversion rates
increase in AOV
ROI on monthly CRO spend
The original website was hosted on Wix which lacked major e-commerce capabilities and was a pain-point for the internal team. We redesigned and migrated the website to Shopify for a more robust e-commerce system that allowed the WMDC team to update products/inventory and track data with increased efficiency.
WMDC wanted a website that was true to its brand with lots of motion, animation, and videos to best showcase the Krak’in shotgunning in action and catering to the ideal target demographic.
Increase in Conversion Rates
Increase in AOV
We set up multiple surveys at critical points of the user journey to capture important insights that served as the basis for future decisions. We aimed to align the survey questions with the main business goals and KPIs, including conversion rates, AOV, customer satisfaction, etc. Each survey question was designed to pull both qualitative and quantitative data. We deployed a total of 6 surveys (including tailored experiences for mobile versus desktop).
We uncovered insightful quantitative and qualitative data that helped drive all of our future tests such as:
-> Solves spills and mess with using a key, knife, or thumb ranked as #1 reason for people to buy followed by it being a fun product
-> 29% of people relied on product videos and images on the website as their motivation purchasing factor
-> Qualitative data to describe customer’s pain points in using existing solutions to shotgun drinks
Using userbrain.com, we remotely tested the website with WMDC’s target demographic and asked them a series of questions. We discovered the following:-> People thought the website looked like a ‘dropshipping store’ even though the Krak’in is not one (patent pending).->People found the cart experience frustrating. -> There was a lot of fear and uncertainty around the price of the product and whether it was “legit”.
Based on the insights, research, and vast amount of data we collected, we created a custom product page to A/B test against the original version. We saw a substantial increase in several key metrics.
Increase in revenue per user
Increase in conversion rate
Increase in added products
“Arsh and his team at ThrillX have been instrumental in building out and optimizing our Shopify e-commerce website. In just one month, we’ve seen a 53% increase in website conversions and a 13.5% increase in average order value thanks to their efforts.
What sets them apart from other agencies I’ve worked with is their genuine investment in our business’s success. I never feel like we’re just another client or number. Every interaction feels like they actually care about our needs and satisfaction which gives me peace of mind that we’re in good hands. I view our partnership with ThrillX as an extension of our team. We strategize and collaborate together which has really made all the difference.”